Blog

10 Best Bulk Email Sender Software

Email marketing remains one of the most effective ways for businesses to reach their target audience directly. Whether you're a small business owner, a freelancer, or managing marketing for a growing startup, sending bulk emails is important for building customer relationships, nurturing leads, and driving conversions.

But with so many tools out there, how do you choose the right software that delivers your emails efficiently without breaking the budget?

We are here to ease your worries! Here, we've reviewed the 10 best bulk email sender tools, which offer a range of features like direct SMTP integration, list management, advanced analytics, and affordable plans tailored to fit businesses of all sizes.

List of the Top 10 Bulk Email Senders

  1. ListMailer
  2. Brevo
  3. GMass
  4. Sender
  5. GetResponse
  6. Mailgun
  7. Mailjet
  8. MailerLite
  9. Omnisend
  10. Constant Contact

ListMailer

ListMailer
ListMailer is an affordable and flexible bulk email sender designed for small businesses, startups, freelancers, and marketers. Unlike traditional email platforms, ListMailer allows you to connect your own SMTP providers—such as Gmail, SendGrid, or Amazon SES, for complete control over how your emails are sent.

Features

  • Direct SMTP Integration
  • Flexible Sending Limits
  • Real-Time Analytics
  • Email Personalization
  • Flexible List Sizes

Top 3 Features

1. Manage Email Lists:

Easily upload and organize email contact lists using CSV files, enabling businesses to handle unlimited contacts efficiently.

2. Customizable Templates:

Create professional-looking emails with customizable templates that match your brand’s tone and style.

3. Real-Time Analytics:

Monitor key metrics such as open rates, bounce rates, and click-through rates with real-time analytics capabilities.

Pros

  • Affordable pricing, including a free plan
  • No hidden fees
  • Unlimited emails

Cons

  • No built-in SMS marketing feature

Pricing

Free Plan: $0/month

Starter Plan: $19/month

Final Verdict

ListMailer is a great choice for businesses and marketers looking for flexible, budget-friendly bulk email software.

Brevo

Brevo
Brevo, formerly known as Sendinblue, is a bulk email services provider offering tools to help businesses manage and optimize email campaigns. With features like email automation, SMS marketing, and advanced analytics, Brevo caters to businesses of all sizes looking for effective communication solutions.

Features

  • Customizable Templates
  • Email Segmentation
  • Advanced Email Tracking
  • Marketing Automation
  • Email Analytics

Top 3 Features

1. Email Automation:

Send automated emails in bulk, like welcome sequences, reminders, or cart recovery emails, saving you time and effort.

2. Bulk Email:

From confirmation emails to receipts and notifications, Brevo ensures reliable delivery of bulk transactional emails.

3. Email Analytics:

Track important metrics like open rates, bounce rates, and conversion funnels, giving you real-time insights into campaign performance.

Pros

  • Easy-to-use interface
  • Offers email segmentation and contact management

Cons

  • Slow response times for customer support
  • Limited advanced features on lower-tier plans

Pricing

Free Plan: $0/month

Starter Plan: $8.08/month

Business Plan: $16.17/month

Final Verdict

Brevo is a good choice for businesses seeking a cost-effective bulk email sender with user-friendly tools. With features like customizable templates and detailed analytics, Brevo helps businesses send bulk emails while maintaining communication.

GMass

GMass
GMass is a reliable batch email sender built directly into Gmail. It is a good option for businesses, freelancers, and startups looking for a simple yet effective way to send bulk emails. This tool is for users who want to send professional-looking emails without switching platforms.

Features

  • Email Analytics
  • Mass Email Sender
  • Automatic Follow-ups
  • Email Scheduling
  • Email Personalization

Top 3 Features

1. Automated Follow-Ups:

GMass allows you to create automated follow-up sequences, so you don’t have to maintain unresponsive contacts manually.

2. Email Personalization:

With built-in merge fields, GMass ensures that every recipient receives an email tailored specifically to them.

3. Email Scheduling:

Set specific times for your emails to be sent, ensuring they reach your recipients at the most optimal moment.

Pros

  • Integrates easily with Gmail
  • User-friendly setup and interface

Cons

  • Limited to Gmail users only
  • Sending limits based on Gmail’s daily quota

Pricing

Standard: $17.25/month

Premium: $24.44/month

Professional: $37.39/month

Final Verdict

GMass is a helpful tool for businesses, freelancers, or marketers who are already using Gmail and need a bulk mailer that’s easy to set up and operate. Its easy integration, automated follow-ups, and personalization tools make it a good choice without added software.

Sender

Sender
Sender is a fast bulk email sender that offers businesses an intuitive platform for managing and improving their email marketing campaigns. Whether you are a small startup or a growing e-commerce business, Sender helps you reach your audience easily with its email automation, segmentation, and analytics features.

Features

  • Email Automation
  • Drag-and-Drop Email Builder
  • Advanced Analytics
  • Email Segmentation
  • Customizable Templates

Top 3 Features

1. Advanced Analytics:

Sender offers valuable insights into the performance of business campaigns, helping optimize email strategies by tracking metrics such as open rates and click-through rates.

2. Email Automation:

With email automation, Sender allows businesses to set up automated campaigns, nurturing leads and engaging customers at the right time without manual effort.

3. Customizable Templates:

Sender offers a variety of customizable templates, allowing businesses to create professional, branded emails easily.

Pros

  • User-friendly interface
  • Reliable automation tools

Cons

  • Limited design customization compared to competitors
  • Small selection of pre-designed templates

Pricing

Standard: $10/month

Professional: $20/month

Enterprise: Custom price

Final Verdict

Sender is a reasonable choice for businesses that want affordable and intuitive batch email sender. It offers automation and analytics tools that help you reach your audience more effectively. However, its template selection could be more extensive.

GetResponse

GetResponse
GetResponse is an email marketing tool that offers advanced marketing automation, email campaign management, and customer engagement solutions. With its user-friendly interface and versatile features, GetResponse allows businesses to streamline communication, improve engagement, and grow their reach effectively.

Features

  • Email Marketing Campaigns
  • Marketing Automation Workflows
  • Notification Follow-ups
  • Integrations
  • Contact Management
  • Analytics & Reports

Top 3 Features

1. Email Marketing Automation:

GetResponse offers advanced email automation tools that let you create personalized email sequences and automate customer journeys efficiently.

2. Contact Management:

GetResponse simplifies managing contact lists by allowing users to segment their audience into targeted groups.

3. Analytics & Reports:

Get detailed analytics capabilities to monitor open rates, click-through rates, and bounce rates and refine bulk email campaigns effectively.

Pros

  • Detailed analytics
  • Integration with multiple platforms

Cons

  • Learning curve for advanced features
  • Limited design flexibility for some templates

Pricing

Email Marketing: $19/month

Marketing Automation: $59/month

Ecommerce Marketing: $119/month

Final Verdict

GetResponse serves as a solution for businesses looking to improve their email marketing strategies while incorporating automation. Its multiple range features cater to a variety of marketing needs, making it a useful addition to your marketing toolkit.

Mailgun

Mailgun
Mailgun is an email marketing and bulk email software designed for businesses and organizations of all sizes. Its core focus is delivering reliable email infrastructure, making it a go-to choice for startups and enterprises. Mailgun provides email sending capabilities, real-time analytics, and advanced customization options to meet specific business needs.

Features

  • Email Tracking
  • Email Preview
  • Email Routing
  • Email Templates
  • Real-Time Analytics
  • Email Delivery

Top 3 Features

1. Email Routing:

Mailgun’s email routing feature ensures efficient handling of inbound emails by directing them to the appropriate systems or teams.

2. Email Templates:

Mailgun offers customizable email templates that simplify creating professional and consistent email designs.

3. Real-Time Analytics:

The platform provides real-time analytics to monitor email performance, including delivery rates, opens, and clicks. They help businesses optimize campaigns and performance.

Pros

  • Flexible integrations
  • Fast email delivery

Cons

  • User interface can feel complex for non-developers
  • Limited template design options compared to competitors

Pricing

Basic: $15/month (10,000 emails/month included)

Foundation: $35/month (50,000 emails/month included)

Scale: $90/month (100,000 emails/month included)

Final Verdict

Mailgun is an email solution for marketers seeking advanced customization and integration capabilities. Its focus on transactional email delivery and API support makes it a good choice for businesses with technical requirements.

Mailjet

Mailjet
Mailjet is a dynamic bulk mailer and email marketing platform designed to meet the needs of businesses of all sizes. It combines user-friendly tools, enabling marketers to create, send, and analyze email campaigns efficiently. Whether you're crafting newsletters or setting up automated workflows, Mailjet provides the flexibility and scalability needed for your email marketing success.

Features

  • Drag & Drop Email Editor
  • Email Automation
  • Advanced Segmentation
  • Email API for Developers
  • Detailed Campaign Analytics

Top 3 Features

1. Advanced Segmentation:

With advanced segmentation, Mailjet allows you to target specific customer groups based on behavior or preferences by delivering personalized content to the right audience.

2. Email Automation:

Mailjet improves repetitive tasks with its email automation feature, allowing businesses to set up customized workflows for efficient audience engagement.

3. Email Analytics:

Get actionable insights through advanced email analytics, helping businesses track key metrics like open rates, click-through rates, and engagement trends.

Pros

  • User-friendly interface suitable for beginners
  • API integrations

Cons

  • Limited advanced automation options compared to competitors
  • Reporting features could be more detailed

Pricing

Essential: $17/month (15,000 emails)

Premium: $27/month (15,000 emails)

Custom: Request a plan

Final Verdict

Mailjet offers a user-friendly design and real-time collaboration capabilities. It is well-suited for teams that need to improve email campaign creation and need a mass email sender. Even though it helps create a collaborative work environment, its automation options and some features are basic.

MailerLite

MailerLite
MailerLite is another bulk email software tool designed for businesses and creators that want a simple yet effective solution. Its intuitive interface and range of features, such as email automation and customizable templates, make it useful for startups, small businesses, and freelancers. MailerLite focuses on making professional email marketing accessible to all without needing advanced technical skills.

Features

  • Email Automation
  • Drag-and-Drop Email Editor
  • Campaign Reporting
  • Integrations with popular platforms
  • Email Notifications
  • Targeted Campaigns

Top 3 Features

1. Email Automation:

MailerLite's email automation feature lets users set up targeted workflows, such as welcome sequences or re-engagement campaigns, for better customer engagement.

2. Drag-and-Drop Editor:

The drag-and-drop editor simplifies email creation, allowing users to design professional newsletters without coding.

3. Email Reports:

MailerLite’s email reports provide in-depth insights into campaign performance, including open rates, click-through rates, and subscriber behavior.

Pros

  • Comprehensive reporting tools
  • Reliable deliverability rates

Cons

  • Limited advanced features on lower-tier plans
  • Automation options may not be as advanced as some competitors

Pricing

Advanced: $20/month (For up to 500 subscribers)

Growing Business: $10/month (For up to 500 subscribers)

Final Verdict

MailerLite is a good option for businesses seeking an affordable and easy-to-use email marketing solution. Its simplicity, combined with essential features, makes it a great fit for startups and small enterprises looking to automate their campaigns.

Omnisend

Omnisend
Omnisend is an all-in-one marketing platform and batch email sender designed for e-commerce businesses aiming to improve their customer retention and sales. With a focus on multichannel marketing, Omnisend combines email and push notifications to create personalized customer journeys.

Features

  • Multi-channel Marketing
  • Email Segmentation
  • Automation
  • Analytics and Reporting
  • Multiple Integrations

Top 3 Features

1. Multichannel Marketing:

Omnisend allows businesses to integrate email, SMS, and push notifications into a single platform, ensuring consistent messaging across channels.

2. Segmentation Email:

Users can create segments based on customer behavior, purchase history, and demographics to deliver messages that resonate with individual customer needs.

3. Automation Workflows:

Omnisend’s pre-built automation workflows, such as cart abandonment and product recommendations, save time and improve campaign efficiency.

Pros

  • Easy integration with popular platforms
  • User-friendly automation

Cons

  • Limited features in the free plan
  • Higher-tier plans can be expensive for small businesses

Pricing

Free Plan: Free

Standard Plan: $16/month

Pro Plan: $59/month

Final Verdict

Omnisend is a good choice for e-commerce businesses looking to enhance their marketing efforts with multichannel campaigns. Its intuitive interface and multiple features make it a practical option for improving customer retention and driving sales.

Constant Contact

Constant Contact
Constant Contact is a user-friendly platform designed for businesses seeking to automate their email marketing campaigns. With various templates, reporting tools, and automation features, it allows businesses to maintain consistent engagement with their audience while simplifying the campaign creation process.

Features

  • Email Marketing
  • Management Tools
  • Customizable Templates
  • Contact Management
  • Detailed Analytics
  • Email Reports

Top 3 Features

1. Customizable Templates:

Constant Contact offers a library of customizable email templates, making it easy for users to create visually appealing and professional-looking campaigns.

2. Detailed Analytics:

Constant Contact provides in-depth analytics, including email open rates, click-through rates, and engagement metrics.

3. Email Reports:

The platform’s email reporting tools offer detailed insights into campaign performance, allowing users to track real-time data and make informed decisions.

Pros

  • Easy-to-use drag-and-drop editor
  • Offers a range of marketing automation options

Cons

  • Limited advanced features compared to some competitors
  • Pricing can be high for larger contact lists

Pricing

Lite: $12/month

Standard: $35/month

Premium: $80/month

Final Verdict

Constant Contact is an option for small to medium-sized businesses looking to maintain consistent engagement with their audience. Its focus on ease of use and event management tools makes it a good choice for various marketing needs.

Key Takeaways

Selecting the right email marketing tool can impact the success of your campaigns. Each tool mentioned above offers unique features and capabilities, catering to multiple business needs.

However, when it comes to affordability, user-friendliness, and the flexibility to scale, ListMailer stands out as a top choice.